As with most things, there are pros and cons to going the web app route over the native app. Here are the main ones:
Advantages
• Native look and feel is nearly possible
• Your app will work across multiple devices – iPhone, Android, Blackberry, etc. through the mobile web browser
• Reuse of existing web programming skills, HTML, CSS & Javascript will get you started. You don’t need to know how to write Objective-C or Java
• You can use your preferred choice of authoring tools, rather than specific platform SDKs
• You can host the app on your own web server. No approval processes and no added cost (Apple’s App Store costs $99 even if you develop free apps)
• Easy application update/rebranding
• You can quickly identify and fix bugs and issues without having to resubmit the app to a store, meaning that you can improve and fine tune your app on the fly and your users will always have the latest product
• Ability to use most device capabilities like GPS, camera, contacts, etc. but with hybrid applications
• Can be distributed via app stores, again with hybrid applications only
Disadvantages
• Slightly slower than native
• Your app can’t fully access all the hardware features of the device
• Your app may lack some of the sophistication of a native app when it comes to user interface and experience
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